The Atlanta Braves won the World Series. But they face a tougher opponent off the field | CNN (2024)

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Atlanta has long been called a Black Mecca, but in the 1990s it was also known for something else: The home of some of the country’s baddest Black baseball superheroes.

Those Braves teams featured a colorful lineup of Black superstars: Fred “Crime Dog” McGriff, speedy Otis Nixon, two-way star Deion “Prime Time” Sanders and the dimpled chin of David Justice, who was married to actress Halle Berry.

The Braves then were part of the heartbeat of Black Atlanta. Hip-hop artists wore their caps, and legions of Black fans, ushers and street vendors mingled with White fans at the team’s ballpark in a historic Black neighborhood near downtown.

The Atlanta Braves won the World Series. But they face a tougher opponent off the field | CNN (1)

Outfielder Otis Nixon of the Atlanta Braves in 1999.

But when the Rev. Michael Clayton Harris, co-host of the Red & Rev. Sports Show, attended a recent Braves game at Truist Park, he sat in a crowd of overwhelmingly White fans in a predominantly White suburb while a soundtrack of mostly rock and country music played over the sound system.

“When you go to the game, it has a Trump feel to it with the fan base,” says Harris, who is a pastor at Acts of Faith Baptist Church in Decatur, a suburb of Atlanta. “It felt weird for the simple fact that I remember when the stands had a lot more Black people, and a lot more were enticed to games because they had more representation.”

Harris’ experience demonstrates that one of the most fascinating storylines of the 2021 World Series is happening off the field. The Braves aren’t just playing the Houston Astros – they’re also battling a perception that the franchise has abandoned the city’s Black community.

I’ve lived in Atlanta for 30 years, and I’ve long heard this talk in barbershops and sports bars. Some Black fans say the team has few, if any, African American players they can relate to. Others believe the team left Atlanta because its suburban White fans felt uncomfortable coming to games downtown, where they were surrounded by Black people.

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A pedestrian walks down the street as Turner Field, former home of the Atlanta Braves, stands in the background. The Braves left Turner Field after the 2016 season for a new ballpark in suburban Cobb County.

Atlanta, once known as the “city too busy to hate,” in recent years has been engulfed by racial turmoil: police shootings of Black men, racial protests and clashes over voting rights. These tensions spilled over into the sports world this year when Major League Baseball pulled the 2021 All-Star Game from Atlanta to protest new state laws that make it more difficult to vote.

A World Series title usually brings a city together. But I wonder: Will this Braves’ championship begin to heal the rift with the city’s Black community?

Atlanta’s racial tensions go beyond sports

This question may be surprising because of the Braves’ history.

The franchise’s most famous and beloved player, the late Hank Aaron, was a hero in the Black community. He received racist taunts and death threats when he broke Babe Ruth’s home run record in 1974, but the Braves organization embraced Aaron as a symbol of racial reconciliation in his retirement.

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Hank Aaron poses for a photo during an exhibition game in 1954. It was his first season in the majors.

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Aaron slides back to third base during an exhibition game in 1954. Aaron's career began in the Negro Leagues before he broke into the majors with the Milwaukee Braves.

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Aaron is carried off the field by his teammates after Milwaukee won the National League pennant in 1957.

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Aaron poses with New York Yankees slugger Mickey Mantle in 1957. That season, Aaron was named the National League's Most Valuable Player and his team defeated the Yankees to win the World Series.

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Aaron hits the ball during a World Series game in 1957. Aaron led the Braves in the Series with 11 hits, includes three home runs and a triple, and he drove in seven runs.

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Aaron holds his MVP award with Braves pitcher Warren Spahn, who won the Cy Young Award that year.

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Aaron and his first wife, Barbara, look at their newborn twins Lary, left, and Gary in 1957. Gary died in the hospital.

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Aaron uses film to study his batting in 1959.

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Fans rush to the fence at San Francisco's Candlestick Park as Aaron reaches for a catch in 1961. Aaron won three Golden Glove awards for his fielding during his career.

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Aaron tries a lollipop with his niece, Wonya Lucas, in 1967. He had just signed a new two-year contract worth $100,000 a year.

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Future US President Jimmy Carter, then the governor of Georgia, laughs with Aaron during a clubhouse visit in 1973.

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Aaron waves to Atlanta fans on the final day of the regular season in 1973. He ended the season with 713 home runs, one away from Babe Ruth's record.

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Lights shine in front of Aaron during a news conference in 1974.

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Aaron hits his record-breaking 715th home run at Atlanta-Fulton County Stadium on April 8, 1974.

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Aaron eyes the flight of his record-breaking home run in Atlanta.

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Aaron holds up his record-breaking ball.

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Aaron takes part in Flag Day ceremonies on the floor of the US House of Representatives in 1974.

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Aaron waves to the crowd as grand marshal of the Tournament of Roses parade in Pasadena, California, in 1975. Riding with him in the car is his second wife, Billye.

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Aaron speaks as his number 44 was retired by the Braves in 1977. Aaron retired in 1976.

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Aaron watches a Braves game with team owner Ted Turner in 1977.

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Aaron appears on a "Happy Days" episode in 1980.

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Aaron poses with Major League Baseball Commissioner Bowie Kuhn as he is inducted into the Hall of Fame in 1982.

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Aaron is interviewed by Jay Leno on a "Tonight Show" episode in 1995.

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Aaron blows out candles for his 65th birthday in 1999. Behind him are many baseball greats: from left, Reggie Jackson, Frank Robinson, Sammy Sosa, Don Baylor, Phil Niekro, Sonny Jackson and Ernie Banks.

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Aaron is honored as part of Major League Baseball's All-Century Team in 1999.

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Aaron and his wife, Billye, wave to fans as they take a lap around Atlanta's Turner Field for the 25th anniversary of his 715th home run.

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Aaron signs autographs for some of the Atlanta Braves in 1999.

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President George W. Bush presents Aaron with the Presidential Medal of Freedom in 2002. "By steadily pursuing his calling in the face of unreasoning hatred, Hank Aaron has proven himself a great human being, as well as a great athlete," Bush said during the ceremony.

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Major League Baseball Commissioner Bud Selig listens to Aaron testify to a Senate committee about the Clean Sports Act and the Professional Sports Integrity and Accountability Act in 2005.

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A Delta Air Lines plane is painted with Aaron's likeness in 2007.

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Aaron is awarded an honorary doctorate at Princeton University in 2011.

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Atlanta fans hold up signs in 2014 that show every home run Aaron hit. He was being honored on the 40th anniversary of his 715th home run.

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Aaron and his wife, Billye, pose in front of his portrait at the National Portrait Gallery in Washington, DC, in 2015.

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Aaron poses with former players David Ortiz, left, and Alex Rodriguez in 2019.

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Aaron smiles in 2020 as he is honored with a street named after him outside the Braves' spring-training facility in Florida.

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Aaron prepares to receive a Covid-19 vaccination in January 2021. Later that month he died of natural causes. He was 86.

In pictures: Baseball icon Hank Aaron

Aaron’s jersey number, 44, is carved into the outfield grass at Truist Park as a tribute to the Hall of Famer, who died in January.

The Braves also hired Bill Lucas, the first African American to run the player-personnel department of a Major League Baseball team.

But in recent years the city’s fan base has become more segregated. The NBA’s Atlanta Hawks and the NFL’s Atlanta Falcons, are seen by many as the “Black teams,” while the Braves are increasingly known as the “White team.”

The Braves seem aware of this rift. When I contacted them this week about the Braves’ relationship to the Black community, team officials sent me a 1,600-word, bullet-point response detailing all their efforts to promote racial diversity: being the first MLB team to create a diversity and inclusion department; creating foundations and career days to recruit players and front-office talent from historically Black colleges; and offering an array of community programs to promote baseball in Atlanta’s Black neighborhoods, among others.

But bullet points can only go so far when the tension between the Braves and some of its city’s Black residents goes beyond sports.

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A vendor sells Braves merchandise during a game at Turner Field on July 29, 2013, in Atlanta.

Part of this is a byproduct of the city’s tense racial and political climate. Consider any explosive racial issue you can think of – White flight, voter suppression, racial protests, the killings of Black people on video – and it has somehow detonated in Georgia in the past few years.

A White police officer killed Rayshard Brooks, a Black man, in an Atlanta parking lot last year only weeks after the murder of George Floyd in Minneapolis, sparking protests and the resignation of Atlanta’s police chief.

Three White men are now on trial for the killing Ahmaud Arbery, a Black man, in February 2020 while he was jogging in a coastal city in south Georgia.

And in March, over furious protests by Black voters and Democrats, the Republican-led Georgia legislature passed one of the nation’s most racially restrictive voting laws.

The Braves ‘Tomahawk chop’ is getting political

Sports and politics aren’t supposed to mix. But Georgia’s current Republican governor ignored that adage during the Braves’ playoff run this season.

After the Braves won the National League pennant, Gov. Brian Kemp criticized MLB’s decision to move the All-Star Game while attacking Stacey Abrams, the Black voting rights advocate and a political rival.

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A fan holds a sign stating "the chop is racist" during the ninth inning in Game One of the 2021 World Series at Minute Maid Park in Houston.

Kemp tweeted: “While Stacey Abrams and the MLB stole the All-Star Game from hardworking Georgians, the Braves earned their trip to the World Series this season and are bringing it home to Georgia. Chop On, and Go @Braves.”

Kemp’s “Chop On” reference only served to highlight the Braves’ problematic “Tomahawk chop” symbol and gesture, which some Native American groups and activists say perpetuates “dehumanizing” racial stereotypes.

Former President Donald Trump injected himself into the controversy Saturday night when he appeared at Game 4 of the World Series and did the Tomahawk chop from his Truist Park suite. Images of a smiling Trump chopping away, flanked by exuberant White fans doing the same, won’t help the Braves’ relationship with the city’s Black community or their White allies.

Critics have long demanded that the Braves eliminate the chop and change their team name – as the former Cleveland Indians did earlier this year – from one seen by many as a racial slur.

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Former first lady and president of the United States Melania and Donald Trump do the "Tomahawk chop" prior to Game Four of the World Series between the Houston Astros and the Atlanta Braves on Saturday at Truist Park in suburban Atlanta.

Some have suggested the Braves change their name to the “Hammers” to honor “Hammerin’” Hank Aaron’s nickname.

Last summer the Braves said they were reviewing use of the chop, which is traditionally done by fans at the ballpark to rally the team.

But the Braves have so far resisted a name change, saying in a 2020 letter to season ticket holders that “We will always be the Atlanta Braves” and citing the team’s relationship with regional Native American groups.

To some fans, especially after the racial reckoning over George Floyd, this stance seems racially insensitive.

A lesson from the Atlanta Hawks

Even Atlanta’s sprawling geography contributes to this rift between the Braves and the city’s Black community.

The city of Atlanta is 51% Black, but many suburbs, in places like Kennesaw and East Cobb County, are predominately White. As someone who has worked in downtown Atlanta for more than 20 years, I’ve seen a racial divide in the city’s fan base.

The crowds for Falcons and Hawks games, in the city’s downtown, are filled with Black and brown faces. But the throngs of Braves fans who passed through on their way to Turner Field were noticeably whiter. And some White fans looked palpably nervous as I watched them navigate Black crowds on their way into the Hawks’ arena and Falcons’ stadium.

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The Atlanta Hawks and Orlando Magic observe the guilty verdicts in the Derek Chauvin trial prior to a game at State Farm Arena on April 20, 2021 in downtown Atlanta.

Talking openly about these racial optics is what got a former owner of the Hawks in trouble not too long ago.

Bruce Levenson, the former majority owner of the Hawks, sold his interest in the team in 2014 and apologized after emails he sent to other Hawks executives went public.

Levenson said crowds at the Hawks’ arena were “70 pct black” and that they “scared away the whites.”

One writer said Levenson’s sentiments were not unique in the Atlanta sports world.

“This message that the Hawks owner apologized for delivering—that white fans are more valuable than black ones—is the exact one the Atlanta Braves have been broadcasting for the last several years,” Robert Weintraub wrote in an essay for Slate.

Add these elements together, and a perception has hardened among Black residents that the Braves don’t cater to them, says Nubyjas Wilborn, an Atlanta native and sportswriter who covered the Braves from 2016 to 2018.

“There are people who believe that the Braves are for straight Christian White people,” says Wilborn, who writes for AL.com.

The many challenges facing the Braves

One of the biggest obstacles the Braves face in erasing that perception is a primary cause for the rift: the team’s decision to move to a predominantly White suburb for the 2017 season.

Team officials said at the time that they left Turner Field downtown because there wasn’t enough parking and reliable mass transit. The Braves now play in Cobb County, near a constellation of primarily White suburbs north of Atlanta.

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Dansby Swanson of the Atlanta Braves looks on from third base during the first inning against the Milwaukee Brewers in game four of the National League Division Series at Truist Park on October 12, 2021.

The move reminded some of a big-league version of “White flight,” the historical pattern from the 1960s and 1970s in which White residents fled urban neighborhoods across the country for the suburbs when Blacks moved in.

Yet for anyone who knows Atlanta, saying the Braves moved to a conservative, White community is overly simplistic. Cobb County, the Braves’ new home, is becoming more racially diverse – and is now a majority Democratic county.

It’s also unfair to say the Braves’ challenges with race are unique to them. It’s true that the Braves’ World Series roster includes several Afro-Latino players but just one African American: reserve outfielder Terrance Gore.

But few Black athletes are playing Major League Baseball in 2021. The presence of Black players in the majors peaked in 1981 at 18.7%, according to the Society for American Baseball Research. On Opening Day this year it was 7%, the group said.

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Will Smith of the Atlanta Braves celebrates with Dansby Swanson after closing out the 2-0 win against the Houston Astros in Game Three of the World Series.

There are several reasons for this shift. More Black athletes are going into football and basketball because it’s less expensive to play and more college scholarships are available. And some Black players say they feel isolated in MLB clubhouses.

Harris says the scarcity of African American players on the Braves is part of a bigger issue.

“What the Braves are dealing with is not just an Atlanta problem – it’s a major league problem,” he says.

What this Braves title could do for the city

Winning, it’s been said, cures everything.

A Braves World Series title may not heal all wounds with Atlanta’s Black community, but it may help the team recapture some fan loyalty from an earlier era.

“Sports is the great melting pot,” says Gerald A. Griggs, first vice president of the Atlanta chapter of the NAACP and a self-described Braves fan “since I could walk.”

“When you have the opportunity to talk about something other than the things that divide us, it’s a great opportunity. African American fans like winners. If they win a championship, I think a large majority of the metro Atlanta area, which is diverse, will start to come together and support the team.”

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The Atlanta Braves celebrate after winning Game 6 of baseball's National League Championship Series against the Los Angeles Dodgers on October 23 in Atlanta.

Where the Braves hold their victory parade could also be key. When the team last won a championship in 1995, they celebrated with a parade in downtown Atlanta. I was a bystander. The crowd looked like a mini rainbow coalition as Black, White and brown fans lined up to cheer the players.

If the team holds a victory parade downtown this year instead of in Cobb County, it could send a signal to Black Atlanta that the Braves haven’t forgotten them, says Harris, the sports talk-show host.

“Sports definitely can be used as a healing agent,” he says. “It would show a lot of character for the Braves to go and connect with the Black community, especially when they’re on top.”

If that happens, this World Series may be memorable for something other than an athletic triumph. The Braves would no longer be such a symbol of the city and state’s racial divisions.

They would become part of the solution.

That kind of victory won’t be as dramatic as a walk-off home run in the bottom of the ninth. But in a city and a region in desperate need of racial healing, it would still be a grand slam.

The Atlanta Braves won the World Series. But they face a tougher opponent off the field | CNN (2024)

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